Public Relations

This is where you can connect with your public. And, with our connections, our media relationships and expertise, we can make the introductions that can make things happen. We begin by creating a strategic plan to define and implement your public relations goals.

Public relations can:

• Define and brand a company
• Generate visibility and awareness
• Increase understanding
• Introduce new products or services
• Influence opinion leaders
• Predispose audiences to buy

Here are some public relations tools we use:

• Media One Sheets & Press Packets
  • Our team will create a “one sheet” to promote your business and your expertise
  • We can create complete Press Packets for media events, product launches or press conferences

• Press releases
  • Our team will research and write a press release to promote your company, your expertise, your ideas or your event.
  • Create a press packet that can be distributed to the various media outlets.

• Media distribution
  • Our comprehensive media list building service will create a targeted media list for your pitch
  • We will distribute your release and follow up with targeted outlets to pitch your story to the media
  • We will promote your release and story through our online newsroom

• Media interviews & training
  • We will set up interviews with the media for you… prepare you for the interview AND go with you to the interview
  • We will handle all coordination with the media outlets, including talking points
  • Media interviews are a great opportunity to get your word out to the public.

• Press conferences
  • We can coordinate all details of a press conference to announce your news and put on a presentation to members of the media

• PR Strategy and Coaching
  • Looking for some help with pr strategy? We offer one on one and group coaching programs.
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• Print articles & editorial opportunity
  • We constantly look for opportunities to get our clients message to the audience. Through our connections, we can write and design print articles and placement for your business.

• Community events
  • Diane White PR is very involved in community events. We have event planners on staff that can coordinate and plan any community event we see fitting for your business.

• Product launches
  • Have a new product? Relax! We can do all the promotion for you.

• Book tours
  • Have you written a book? Let’s get your book selling off the shelves! We will coordinate and plan a book tour to promote your work.